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Although individuals have been studying service-learning for decades, most would agree that research in service-learning is still in its infancy. Many fine evaluations of servicelearning have been conducted, such as those by Melchior (1999), Furco (2002), and Eyler and Giles (1999). Several summaries of studies have been compiled, such as those by Conrad and Hedin (1991); Billig (2000); and Eyler, Giles, Stenson, and Gray (2000). |
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The concept of 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. I am often asked "Why 42?" In the science-fiction novel turned cult film, ‘The Hitchhikers Guide to the Galaxy’, a computer is built to answer the "ultimate question of life, the universe, and everything." The answer is simply "42." As I approached writing this book, 27 rules seemed too low, but 51 were way too many. Douglas Adams, the author of The Hitchhikers Guide, was on to something when he chose 42. |
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No-longer-true feature-and-benefit focus. Too many salespeople tell their product stories too soon, without necessarily meaning to do so, and invariably talk from a generic product vs. customer point of view. When they ask about needs, they don’t go far enough. When they identify a need, they jump to product, rather than create a rich dialogue to understand why, how, or when. Selling today is more demanding. As business becomes more challenging, salespeople need a higher level of skill. |
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With this book in your hand, you’re probably looking for ways to help your organization get smarter by making the most effective use of online conversations. In these pages we write about a basic human drive to share what we know. We reposition that age-old practice at the intersection of two social environments: the modernizing organization and the expanding electronic network. Your company should know what this book reveals, because in this competitive and downsized economy, you are being forced to make the best use of your current human resource assets. |
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The number one concern of start-up entrepreneurs and growing small business owners and managers is how to finance their venture. When the personal financial resources of the entrepreneur are exhausted, when the
tradition of going to family and friends for “cradle equity” has been thoroughly “worked,” and when incurring personal debt from a bank for a loan is no longer a viable option, then raising private capital can be one of the |
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I have been selling for all my business life. It is interesting to note that anyone who has been in business could make the same claim. It is not possible to survive in any commercial activity unless you sell your products or services. What is a career-minded person doing as they take on projects outside their normal job in order to impress their superiors and gain better access to senior people in their organisation? They are selling their services as suitable for promotion. |
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Many books have been written about negotiating. Negotiate to Win is about how to negotiate. Its purpose is to make you a better negotiator, as quickly and painlessly as possible. If you’re a beginner, it will show you, step by step, how to negotiate with confidence and skill. If you’re more experienced, it will help you become a better negotiator than you ever imagined. Here’s the plan. When you boil down all the bromides, clichés, theories, and folklore about negotiating, you wind up with a handful of techniques that actually work. |
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T ake a look around your community and make a list of truly superior small businesses—ones you trust so thoroughly you would recommend them to your friends, your boss, and even your in-laws. Whether your mind turns to restaurants, plumbers, plant nurseries, or veterinarians, chances are good your list is fairly short. Now think about all the ads for local businesses that fill your newspaper, clutter your doorstep, spew out of your radio, cover the back of your grocery receipts, or reach you in dozens of other ways. How many of these businesses are on your list? |
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Confirmative Evaluation: Practical Strategies for Valuing Continuous Improvement sets out to fill the gap and provide a well-referenced and highly practical book for practitioners in training, evaluation, and HPT on why, when, and how to plan and conduct confirmative evaluation of training programs. The purpose of the book is to ground the practice of confirmative evaluation in the literature on the theory and application of evaluation and research. |
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All the indications are that public relations is being taken more and more seriously by senior managers in large and small organizations. The number of public relations’ professionals occupying board level positions is increasing, every FTSE company now has a public relations department and central government, post the Phillis Review of 2004, has invested heavily in training and development for civil servants who work in communication roles. |
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